Advertising
Running an advertising campaign in your regional or the specialist press can be a cost-effective way to raise awareness of your business and generate new leads. Creating an advert doesn't have to be expensive or complicated. Just make sure you follow the golden rules: keep it simple, don't be tempted to talk about too much and make your statements big and easy to read.
Making advertising work for you
First of all, be clear on what you want the advertising to achieve for you. Do you want to generate inquiries or raise awareness of your business? what action do you want readers to take? Everything that appears in the advert should clearly support your goal.
Consider the points below, then download our advertising guide to help you plan your own advertising campaign
- Understand the costs of advertising and the return you expect. Generally an advertising campaign should consist of a number of weekly or monthly insertions over a period of time to be of benefit.
- Keep your message simple and focussed on the number one benefit to your audience
- Ensure your advert will catch the readers eye - use a clever headline and arresting image, but don't overcrowd the advert
- Make sure your contact details are clear and prominent and you tell readers what to do…call now, visit us online.
- If you do not have the experience or knowledge to create a professional quality advert, then pay for someone else to do it.
- Indicative costs for regional and national press as well as customer website
- Make sure that your advert meets with relevant advertising rules and is completely compliant with the FSA's financial promotions regime.
Useful links
Free marketing guides and sample material
Annuity marketing
Equity release marketing