Equity Release Marketing
The historic rise in property values over recent years, even taking into account the recent dip in the housing market, has resulted in many people in retirement having significant capital locked-up in their homes. Releasing equity is an increasingly significant method of improving people's financial position, enabling the funding of a variety of expenses.
Therefore, this presents an exciting business opportunity within the equity release market. However, you can spend a lot of time chasing clients and finish up with very little to show for it. Finding the right type of clients, quickly and without stress, is key.
Here are some of the questions you'll need to answer:
- Geographically where do I want to look for equity release clients?
- What are property prices like in this area?
- Do customer demographics and lifestyle indicate potential for equity release needs?
- Who do I know that could act as an introducer in this area?
- What types of marketing activity will be effective for me to undertake?
Learn more about how to tap into this market effectively with our equity release marketing guide.
Useful links
Free guides and sample marketing material
Determine the costs and benefits of equity release
Learn more about retirement issues