Online
Ignore online marketing to the retirement market and you could be missing out on a vital way of talking about your business and services to both existing and prospective clients.
Two thirds of over 50's who use the internet are now managing their finances online, placing 'silver-surfers' amongst the fastest growing web banking users in Britain* – and they're email savvy too.
Generate valuable leads and appointments by getting the basics right
Like all marketing activity, be clear about what you want your online marketing to achieve. Increasingly, the internet is the first 'port of call' and an incredibly powerful media for researching products, services and organisations. With some careful planning you can use email campaigns, search engine marketing and web content to successfully promote your business and build stronger relationships with your customers.
Consider the following:
- Putting a retirement or equity release section on your website
- How you can obtain good search engine rankings with sponsored links and use of relevant keyword phrases on your website
- Using email marketing to keep in touch with and educate your customers about their options
- Things to remember, such as only sending emails to individuals that have consented to receive them from you
Use our email, search engine and website marketing guides to help you plan and manage your online marketing.
Useful links
Free marketing guides and sample material
Annuity marketing
Equity release marketing
*According to a survey by market research firm BMRB International in 2007 for Natwest Online Banking