• Offering easy and personal access for all advisers by direct dial contact to named account managers.
• In 2024, we presented to over 7,600 financial advisers on the retirement planning environment in our business development program of workshops, webinars and presentations, including collaborative events with adviser organisations across the UK.
• We've been delivering more online sessions with over 6,700 subscribers to our webinar channel on BrightTalk.  
• Delivered efficiencies through digitalised processes, offering choices for working with Just; helping to free up advisers' time to spend with clients.
• Continued commitment to the five-star rated service that advisers and their clients expect of us, through seamless hybrid working practices and reactive solutions in challenging times.
• Giving satisfaction through extended rates for clients on occasions where service has been impacted.
• Helping advisers serve more clients by offering an extension to their business model under our referral service provided by HUB Financial Solutions.

• Helpful resources and practical tools to support advisers developing their frameworks to help identify and support clients in vulnerable circumstances. Examples include a Client wellbeing questionnaire, Vulnerability Matters guide and Vulnerability in retirement guide.
• Working with partners, we’ve been helping the financial advice community to enhance their knowledge by producing engaging video content, focusing on particular subjects such as the impact of cognitive decline and vulnerability myths.
• Free online training to help financial advisers, paraplanners, administrators and all other financial advisory teams understand and respond to clients who may be in vulnerable circumstances. The Consumer Vulnerability in Later Life online training provided by Just with content created by SOLLA, has been completed over 21,000 times and offers 60 minutes of Continuing Professional Development (CPD), with a certificate for successful completion. Refreshed annually, the training was identified by the FCA in their FG 21/1 paper as an example of good practice that could help people improve their skills and capability.
• We have a Dementia Friends Ambassador who runs information sessions in the local communities, within intermediary businesses and with SOLLA advisers. This aims to help increase the understanding and support for those living with or supporting those with Dementia.
• Our email engagement programme focuses on vulnerability topics to help advisers support their clients’ wellbeing.

Our commitment to helping advisers deliver individually personalised solutions for their clients will continue evolving around:

• Being the trusted home of good service with continuous improvements.
• Providing an annuity 'click and apply' (end-to-end quote and apply) functionality, resulting in a 24/7 business model and giving advisers more time to spend with their clients.
• Continuing with dedicated account management contacts for all advisers.
• Digitalising our processes and delivering efficiencies enabling advisers to help more clients. 
• Continued commitment to a highly relevant learning and development programme designed to meet the varied and ongoing professional development needs of advisers at a time that suits you - live or on-demand.
• Continuing to strive for excellence in supporting advisers with clients in vulnerable circumstances.
• Providing personalised medical underwriting solutions to help deliver better client outcomes.