Learn from the 2021 best in class

The inaugural year of the Awards generated over 100 submissions from firms of all sizes and we announced the 13 winning and highly commended entries in October (details below).

The successful entries contained a wealth of practical information that we’re sure will be of interest to others in the financial advice community. We’ve produced this Best in Class Showcase to highlight the plans and actions that made the entries stand out across the four categories. 

The Showcase contains almost 100 practical tips and ideas amongst which we hope you’ll find useful insights for developing and refining the vulnerable customer policy and culture of your firm.

Click the buttons below for the list of winning and highly commended entries in these inaugural awards:

Winner: RICHSTONE PARK FINANCIAL PLANNING

What the judges said: “The care, compassion and effort the adviser demonstrated towards this customer is way beyond anything I’ve heard before.” Jenny Cadman

Highly Commended:
ASQUITH FINANCIAL SERVICES
CLEAR CUT FINANCIAL PLANNING
JANE BOWNAS WEALTH MANAGEMENT

Winner: AIR GROUP

What the judges said: “What impressed me about this entry was that they anticipated the market with excellent use of technology which is being applied now, and they're also collaborating with effectively a fintech start-up” John Sommerville

Highly Commended:
MAZARS FINANCIAL PLANNING
NEW FOREST WEALTH MANAGEMENT

 

Winner: MAZARS FINANCIAL PLANNING

What the judges said: “This entry included some very good examples and the initiatives being worked on or proposed are impressive. The use of external specialists and further education is great to see.” Johnny Timpson


Highly Commended:
KEY GROUP
MATRIX CAPITAL

Winner:
KATHRYN KNOWLES of Cura Financial Services


What the judges said: “What stood out with her entry is the quality of the examples given, the positive impact that they’re having and they include areas of vulnerability that are incredibly important but not always immediately obvious .” Tish Hannifan


Highly Commended:
EMMA MOORE of Key Group
ROBIN MELLEY of Matrix Capital

 

All the Winners and Highly Commended recipients received a prestigious trophy and award logo for use in their own communications.