Recognising achievements in supporting vulnerable customers

The Just Group Vulnerable Customer Awards is the UK's only awards scheme to showcase business leadership, financial advice, paraplanner and other colleagues for excellence in supporting vulnerable customers.

The inaugural 2021 awards scheme generated a lot of interest and we're delighted to be running the Awards again this year. Although entries to the 2022 Awards are now closed, please do check this page for future updates. Results for 2022 will be announced in September.

This year's Award categories

There are four prestigious categories, each with a Winner and two Highly Commended awards:

  • Up Close and Personal recognises excellent support given to a client who has found themselves in vulnerable circumstances.
  • Data and Technology recognises innovative and/or effective use of data and technology to advance the customer vulnerability agenda.
  • Company of the Year recognises outstanding progress within individual firms. We’ve introduced three new sub-categories for 2022: Up to five advisers, six to 19 advisers and 20+ advisers.
  • Vulnerable Customer Champion recognises individuals who have gone the extra mile to mobilise the customer vulnerability agenda in their firm.

The category Winners and Highly Commended awards will be announced in September.

Win a trophy and more...

All entries will be assessed and the winners selected by industry experts with highly regarded expertise in the fields of customer vulnerability, financial advice, compliance and customer service.

In each category, the winning and highly commended entries will receive a trophy and award logo to display, as well as the opportunity to benefit from publicity generated by the Awards.

Winning an award represents the opportunity to enhance the reputation of your firm amongst the financial services and wider business communities, with your clients and prospective clients, and to recognise your colleagues'  achievements in demonstrating leadership to support clients who find themselves in vulnerable circumstances.

Why we introduced the awards

In recent years, armed with the knowledge that everyone is at risk of being vulnerable, the financial advice community has sought to ensure vulnerable customers are recognised and supported with outcomes as good as those of other customers.

Just is at the forefront of helping financial advice firms with vulnerable customer policy design and implementation. For example, our Customer Vulnerability in Later Life online training module was identified by the FCA as an example of good practice that could help people improve their skills and capability, and has been used by over 13,000 financial advisers, paraplanners and other colleagues, with numbers rising every day.