Sponsorship and events

Just Retirement was created to provide more people with a better retirement. We felt the time had come for an alternative to the traditional life and pension companies – for a company with a different way of looking at things and a different way of doing things.

The business may have first taken shape in our founding CEO’s dining room back in 2004, but we’ve come a long way since then.

One thing hasn’t changed though: from our earliest days we’ve been on a mission to help transform the lives of people at, or approaching, retirement by putting more money in their pockets. From a handful of initial recommendations, word soon spread and, as our business grew, we quickly gained a reputation as a helpful provider of innovative products, ones which create better retirements for many more people.

That’s why we’re delighted to continue our work to support local and wider communities through sponsorship; raising awareness of both who we are as a company and the issues that not only retirees, but also advisers, face.

RHS Hampton Court Palace Flower Show 2015

Just Retirement: A garden for every retiree

In Summer 2015, Just Retirement made its second appearance at this landmark event by sponsoring a garden that celebrated the joys of later life.

Our association with the flower show was designed by award-winning designer Tracy Foster as part of our existing consumer-focused sponsorship programme. It built on our corporate citizenship programme which seeks to make a positive difference to the lives of others by focusing on charity and community, environment, our business and our people.

The Just Retirement ‘a garden for every retiree’ project demonstrated that later life can be a fruitful and enjoyable experience. We want to show that gardens don’t have to be expensive, time-consuming, or require lots of room. Like retirement, they just need a little planning and nurturing to get the best results. And, as well as being a great opportunity to meet many retirees and hear what they had to say about retirement, we were delighted to have been awarded a Silver Gilt medal.

Just Retirement World Indoor Bowls Championships

Just Retirement is proud to be the title sponsor of the World Indoor Bowls Championships through to 2018. With over 500,000 people playing bowls and a further 2 million watching on television, it’s one of the biggest participation sports for retirees.

Our participation in this event on an ongoing basis provides us with a fantastic opportunity to meet current and future retirees, as well as their families.