Care funding
The UK’s ageing population is growing. By 2040, the number of people aged 85+ is expected to rise from 1.6 million to 2.6 million (3.5%)*. As demand for care increases, individuals are taking on more responsibility for their later-life needs.
In 2023/2024, 2.1 million requests were made for adult social care^. Budget cuts and rising costs mean funding hasn’t kept pace with demand — creating an opportunity for you to support clients in planning for future care costs.
Care funding plans offer financial certainty. In return for a one-off payment, they provide a guaranteed income for life — helping protect clients from running out of money and ensuring they can afford the care they need.
Benefits and risks
As with all financial products, there are some risks and benefits associated with our care plans.
Choosing your options
Our care plans offer various levels of protection to suit different circumstances.
How much does it cost?
All our care plans are individually underwritten, and based on the personal circumstances of each client.
*Source: Office of National Statistics, 'National population projections: 2021-based interim', 30 Jan 2024.
^Source: The King's Fund, Social care 360: access, May 2025