Strengthen client relationships through care 

Care advice is more than just planning, it’s about helping clients feel secure, supported and understood. With the right tools, you can guide them through later life decisions with empathy and clarity. We've developed a range of support items to help you build a care advice proposition that strengthens your client relationships.


Jacqueline Berry discusses the benefits of a care advice proposition

Hear what Jacqueline Berry from My Care Consultant says about how you can use non-regulated care advice to build loyalty and future-proof your business. 

Duration: 35:09

00.35 Why should firms build a care advice proposition?

04.05 Business benefits of a care advice proposition

08.59 Risks of not offering care advice

10.15 Options for firms not offering care advice

15.08 Care funding options available

19:04 How advisers can help with care options

22.03 Benefits of Immediate Needs Annuity

26.30 Benefits of engaging care providers


Mitch Miller discusses why care conversations matter now

Mitch Miller, Senior Care Product Manager at Just, shares why a clear care advice proposition matters and how Just supports financial advisers. Watch the video.

Duration: 8:49

00.25 Why is planning for long-term care increasingly important?

01.51 What are the concerns with the funding of care?

03.07 How does a care funding plan work and why choose one?

04.51 What’s involved in the common quote process?

05.33 How does Just support financial advisers?

06.21 What are the benefits of networking with care providers?


Featured article 

Mitch Miller, Senior Care Product Manager at Just, says our Social Care Report paints a stark picture, despite over a decade of political promises, meaningful reform of social care funding remains elusive.

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Care Report 2024: Groundhog Day

The latest edition of Care Report: Groundhog Day, provides key insights into the challenges of social care funding. It highlights the need for clients to plan ahead. Read the full report now. 

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Providing care advice

This step-by-step guide supports you in helping clients navigate long-term care funding. It highlights the evolving landscape of care costs and outlines a structured advice process. You can also follow the care planning checklist to ensure a compliant conversations.

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A guide to paying for Long-term care

This client-facing guide helps you explain long-term care options and funding in later life. It covers home and residential care costs, and outlines practical ways to pay. You can use it to start meaningful conversations.

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